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The value and future of using video advertising is unquestionable.
As Video is becoming ubiquitous and advertising is to follow, all market players are searching for a sustainable business model.
As an Advertiser and a Marketer, Video advertising is mainly limited to Pre-Roll/Post-Roll which although generate higher click through rate, still need to justify their higher CPM.
True, many rich media solutions are integrating the video to the banner, making it fly, expand and roll but does it really work?
As your potential audience is watching the video player on the page, they pretty much ignore the rest of the page. This is why you HAVE to be on the stage where their attention is. We all know the value and impact of communicating with a captive audience.
That brings us to the other challenge you are facing with Video Advertising.
Ask yourself, when you watch Pre-roll do you click Skip or just wait for it to be over with? – Do you even watch the Post-Roll or just move forward?
We all know the oldest trick in the book, finding another means to justify the advertising expense, call it "Brand Minute", "View Through*" and other creative names. Such measurements are nice marketing talk but won't help you look good on your ROI and Conversion reports.
Last but not least, if you are not challenged enough already, using your exiting 15/30/60 seconds TV ad campaign doesn’t take advantage of the interactive/social nature of the web. Video advertising in its current form is linear and passive, and you are not going to go through the expense of doing an ad shoot just for the Web (the media cost is enough).
So the old challenge remains "how do you make them click?"
The answer is Videomment Technology.
Videomment Ad Solutions offer a set of tools which enable Advertisers and Marketers to leverage existing TV ads, making them interactive and engaging. Videomment Ad Solutions are used on the main stage (the Video Player), yet make the ads targeted, relevant, measured and ROI based.
All is being achieved with NO additional TV ad production cost yet allowing you the flexibility to modify the advertising message on the fly as easy as writing a document.
Learn how Videomment can make your video ads more Immersive, Engaging & Effective. After seeing them, you will also ask yourself "Don't you wanna click?"
*Latest Doubleclick Touch Point report reveals that "Consumers Are More Apt to View Through Ads Than Click Through".
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