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| Ease of production |
Ad content is separated from the media, thus eliminating the need to re-encode or redistribute |
Advertising is embedded in the media, thus requiring the time and expense of re-encoding and redistributing |
| Reporting and Tracking |
Videomment technology offers comprehensive reporting and auditing viewership, impressions, and consumer interaction. Reporting and tracking integrates with Ad Serving Network for single campaign reporting |
Varies from player to player and many times requires multiple reporting suites |
| Flexibility to meet changing market
conditions |
Advertising elements are dynamically changeable, meaning they can be added, changed or removed at any time, including during and after distribution. This increases the inventory of advertising opportunities over the media's life cycle |
Changes cannot be made in real-time, nor can they be made during and after distribution. |
| Segmentation |
Since Ad content is separated, various market segments can receive different
messages
using the same base Video Ad |
Different ads have to be created to address various market segments |
| Engagement |
Being on the Video increases viewer engagement and interaction |
Requires viewer interaction and can not be dynamically inserted on the video stage |
| Integration with exiting infrastructure |
Videomment can be easily integrated with Publisher and Ad Serving Network infrastructure |
N/A |
